Shenzhen User-Experience & Industrial Design Forum will be held across the border in Shenzhen during BODW2012, by Shenzhen Industrial Design Profession Association (SIDA). This is the fourth year of the event, and it is also a concurrent activity of China Shenzhen International Industrial Design Festival.

Last year, more than 400 audiences from business and design communities were attracted to the event. World renowned speakers from international brands and consultancies were invited to share their precious experiences in industrial design development in China.

Both SIDA and HKDC would like to enhance cooperation and to create more development opportunities between HK and Shenzhen via this Forum by combining good design with Innovation. The Forum will promote profession exchange of industrial design and communication among different profession, and more importantly, international cooperation and networking between Shenzhen City of Design with Hongkong and overseas.