The Brand Asia Forum 2012 is a concurrent event of the Business of Design Week (BODW) organised by HKDC. The forum brings together world-class brand management experts from academic and business sectors to share cutting-edge knowledge in brand management and innovation.

In order to strengthen the brand management and brand-building capability in Asia, the forum is divided into two sections, “CEOs and Brands” and “Brands in Asia”, participants will acquire diverse methods of building, growing and sustaining a brand over time - especially in response to demographic, geographic, and macroeconomic changes.